Asda’s new Christmas Advert features Michael in a new role as the supermarket’s new Chief Quality Officer, tasked with ensuring the retailer delivers the best and makes this Christmas incredibublé! 

Michael commented: “I love my relationship with the UK, and I’m the biggest fan of Christmas, so it was an honour to be asked to star in Asda’s Christmas advert this year. Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards – naturally ensuring I had the joy of personally sampling them all - from Black Tiger Tempura Prawns, Truffle and Parmesan Pigs in Blankets to chocolate and Orange Panettone. I believe Christmas is a time like no other, there's a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”

WATCH HERE  https://youtu.be/9903IpCC1CA